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Overview

How and where should you incorporate location technology into your products and services? What location technologies are most appropriate for your needs, and what's the right build-or-buy decision? And how will you manage, analyze, and act on all of that data? Today’s location data pioneers explored those questions and more during three intensive days at the recent Where 2012 Conference. This video compilation puts you front and center at every tutorial, session, and keynote that took place.

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Table of Contents

Chapter/Selection

Time

Where Conference: Day 1

Maps for Our Urban Species - Scott Rafer

Preview

00:16:01

Telling Stories with Maps - Noah Iliinsky

Preview

00:33:40

Telling Stories with Maps - Noah Iliinsky

Preview

00:38:35

Map Scripting with Style - Adam DuVander

Preview

00:40:49

Hey Startups, SoLoMoCo is No Longer 'Emerging'. Stop Acting Like It Is - Mike Schneider

Preview

00:13:48

Map Scripting with Style - Adam DuVander

Preview

00:36:01

Getting Started with the Google Maps API - Kathryn Hurley and Andres Ferrate

Preview

00:28:26

Getting Started with the Google Maps API - Kathryn Hurley and Andres Ferrate

Preview

00:38:20

Noise Reduction: Cutting Through The Clutter With Relevant, Intuitive Engines - Vijay Bangaru

Preview

00:14:00

The New Age of Interactive Marketing: Creating One to One Relationships with Mobile - Dorrian Porter

Preview

00:11:27

Hunch Global: Mining and Visualizing the Local Search Taste Graph - Harold Cooper

Preview

00:10:06

Prototyping Location Apps With Big Data - Matt Biddulph

Preview

00:28:26

Prototyping Location Apps With Big Data - Matt Biddulph

Preview

00:38:20

A Deep Dive Into Using The HTML5 GeoLocation API with PhoneGap - Steven Gill

Preview

00:40:14

A Deep Dive Into Using The HTML5 GeoLocation API with PhoneGap - Steven Gill

Preview

00:34:53

Building Imaginary Worlds: SketchUp and Custom Street View - Mano Marks and Adam Hecht

Preview

00:32:14

Building Imaginary Worlds: SketchUp and Custom Street View - Mano Marks and Adam Hecht

Preview

00:29:27

Case Study: PayPal - Elena Krasnoperova

Preview

00:12:17

Case Study: Iowa, Location and Evolution of Plastic Networks - Ben Milne

Preview

00:09:49

Case Study: LevelUp - Chris Mahl

Preview

00:11:59

The Essential Guide to Location Marketing - Asif Khan

Preview

00:10:50

Connecting Digital Shoppers to the Analog World Via Their Phones - Jack Abraham

Preview

00:11:14

Q&A with Brady Forrest, Dwolla, LevelUp, and PayPal - Brady Forrest, Ben Milne, and Chris Mahl

Preview

00:12:07

Part 1 - A Guidebook to Advanced Mapping Techniques - Sha Hwang

Preview

00:33:45

Part 2 - A Guidebook to Advanced Mapping Techniques - Sha Hwang

Preview

00:34:23

Leveraging Google's Consumer Mapping Platform in the Enterprise - Sean Maday

Preview

00:37:00

Leveraging Google's Consumer Mapping Platform in the Enterprise - Sean Maday

Preview

00:35:17

Location Based Mobile Advertising: By the Numbers - Michael Boland

Preview

00:18:10

Are $400 CPMs Possible? - Anne Bezancon

Preview

00:10:01

An Open Web Mapping Tool Box - Dave Cole and Tom MacWright

Preview

00:50:33

How

Preview

00:08:51

Timeliness and Personalization to Understand Location - Akshay Patil

Preview

00:11:29

Realworld & Realtime GeoAnalytics - Bradley Voytek

Preview

00:53:52

Zero to Hero: Building a Mobile, Cloud-based, Check-in App in 75 Minutes - David Martinez and Allan Laframboise

Preview

00:51:34

HTML5: Advanced data visualization with Google Maps API - Josh Livni and Brendan Kenny

Preview

00:58:44

Stories to Heal a City - Daniel Harris

Preview

00:10:01

The Psychographics of Place - Michael Metcalf

Preview

00:09:20

Global Brands Go Local With Social - Amy Millard

Preview

00:08:41

Harnessing Video for Realtime Merchandising and Customer Engagement - Matthew Kovinsky

Preview

00:10:53

Taking Mapping to the Billions - Ellen Dunne

Preview

00:11:13

Tweet-a-Beer and the Art of Marketing Yourself - Daniel Wood

Preview

00:10:02

Untappd: Bridging the Gap Between Location and Beer - Greg Avola

Preview

00:09:10

Bing Maps for Windows 8 - Johannes Kebeck

Preview

00:30:48

Bing Maps for Windows 8 - Johannes Kebeck

Preview

00:41:55

Power of Place - Akshay Patil, Andrew Hogue, and Ben Lee

Preview

00:34:19

Power of Place - Akshay Patil, Andrew Hogue, and Ben Lee

Preview

00:32:26

Geotargeting Content on Facebook: NPR's Experiment in Local Engagement - Keith Hopper

Preview

00:13:30

Context Trumps Location--But Brand Backs Them All! - Margot Bloomstein and Sara Wachter-Boettcher

Preview

00:10:14

A Brave New World: Providing Context For What Is Possible And Probable - Charlene Li

Preview

00:20:02

Top New Privacy Issues for all Location Companies - Alysa Z. Hutnik

Preview

00:15:49

Designing Fast and Beautiful Maps - Eric Gundersen and Tom MacWright

Preview

00:09:23

Putting Place in Social, Putting Social in it's Place - Mano Marks and Julia Ferraioli

Preview

00:44:35

GIS Without the Box - Bern Szukalski and Jeff Archer

Preview

00:06:33

The Dead Pool and The Also Rans - Sophia Parafina

Preview

00:09:18

Where Conference: Day 2

Responsive Design The Future of Mapping - Bruce Daniel

Preview

00:10:06

Stratocam: Discovering The World's Best Satellite Imagery - Paul Rademacher

Preview

00:10:28

What the MAC? - Toby Boudreaux

Preview

00:06:17

When To *Not* Use Maps - Noah Iliinsky

Preview

00:10:33

Grassroots Mapping Flight Demo - Mathew Lippincott and Stewart Long

Preview

00:04:03

Location, Context, And Preferences: The Perfect Push Messaging Cocktail - Scott Kveton

Preview

00:07:34

Contagions, Conquest, & Quarantines: Mapping Disease From Venice to Houston - Thomas Goetz

Preview

00:20:11

Data and Algorithm Driven Commerce - Mok Oh

Preview

00:27:17

Dwolla: Ubiquity by Design - Ben Milne

Preview

00:08:31

Building a Data Narrative: Discovering Haight Street - Jesper Andersen

Preview

00:21:57

Story Mapping - Adding Narrative to Place - Daniel Harris

Preview

00:24:19

Location, Social, and Mobile - The Key Foundations of a Marketplace Model - Leah Busque

Preview

00:10:53

A Privacy Friendly Approach To 'Big Geo Data' Analysis - Duncan McCall

Preview

00:20:04

Automated Engagement: Electronic Receipts & the Future of Geo - Tyler Bell

Preview

00:18:19

How Open is Open? Five Years Later ... - Ian White

Preview

00:29:11

Platform, APIs & Apps: Building The

Preview

00:19:08

Overcoming the Challenges of Indoor Navigation - Nick Farina

Preview

00:18:26

StreetEasy's Stack - Sebastian Delmont

Preview

00:19:47

Serendipity as a Service - Gabe Smedresman

Preview

00:43:34

Just in Time Analytics: Making Answers Keep up with Data - Sean Gorman

Preview

00:35:32

Create, Share, And Consume Great Maps With ArcGIS Online - David Martinez and Jeff Archer

Preview

00:31:14

OS Geo Projects - Zain Memon, Georgy Potapov, Vladimir Ermakov, Javier de la Torre, Sam Lanier, Ryan Avila, Nicholas Clayton-Syr

Preview

00:30:07

Uber's Stack - Curtis Chambers

Preview

00:08:53

Twitter's Stack - Raffi Krikorian

Preview

00:14:34

GeoIQ's Stack - Andrew Turner

Preview

00:18:44

CartoDB: How Working With Geospatial Data Can Be A Joy and Not A Pain - Javier de la Torre

Preview

00:47:24

Geobrowsing with Google Earth - Tips and Tricks from the Google Earth Team - Peter Birch, Brendan Kenny, Sean Askay, and Julien

Preview

00:32:14

Building The Augmented City - Trak Lord

Preview

00:43:53

Where 2012: Launch Presentations - Michael Bauer, Paul Rademacher, Jon Tirmandi, Alex Gaber, Jaak Laineste, Perry Evans, and Da

Preview

00:30:03

UpNext's Stack - Raj Advani

Preview

00:10:26

Trulia's Stack - Sha Hwang

Preview

00:08:30

360Cities Stack - Jeffrey Martin

Preview

00:07:24

Life after Mercator - Sha Hwang

Preview

00:40:50

Life after Mercator - Sha Hwang

Preview

00:40:50

Why Persistent Sensing Is Changing the Landscape of Mobile Apps? - Sam Liang

Play Video

00:35:14

To Google or Not to Google? Cost/Benefit Analysis Of Rolling Your Own Maps - Sebastian Delmont

Preview

00:34:35

TaskRabbit's Stack - Brian Leonard

Preview

00:10:25

Airbnb's Photo Stack - Joe Zadeh

Preview

00:09:27

Where Conference: Day 3

News Through Data - Jer Thorp

Preview

00:12:34

Startup Showcase Winner Demo #1

Preview

00:01:51

The Microwork Revolution - Leila Janah

Preview

00:11:55

Startup Showcase Winner Demo #2

Preview

00:02:06

Startup Showcase Winner Demo #3

Preview

00:01:36

Startup Showcase Winner Demo #3

Preview

00:02:14

Ambient Location and the Future of the Interface - Amber Case

Preview

00:10:15

Gaming Reality - Will Wright

Preview

00:20:07

Ultramapping: The New Geospatial Awareness - Adam Greenfield

Preview

00:09:47

Insights Through Shared Space - Mary Ann de Lares Norris

Preview

00:14:20

Perch - Perry Evans

Preview

00:03:28

Why Your Where Is Not Theirs - Robert Munro

Preview

00:10:44

How LBS Is Used To Build Egypt 2.0 - Adel Youssef

Preview

00:11:51

To Map an Entire Country - Kate Chapman

Preview

00:19:40

The Law of Government Access to Location Data - Nicole Ozer

Preview

00:20:27

A Year in the life of Google Crisis Response - Pete Giencke

Preview

00:24:03

How Do You Reverse Geocode Indoors? - Dave Sutter

Preview

00:15:05

Just Because You Can Doesn't Mean You Should - Paul Wickman

Preview

00:21:55

Narratives of a Post-User Internet: Infomorphs and Physical Locations - Luke Robert Mason, David Bausola, and Dan O'Hara

Preview

00:26:52

How Tablets are Changing the Face of Maps - Danny Moon

Preview

00:18:21

What's New in the Google Maps API - Thor Mitchell

Preview

00:30:46

Uber: Connecting Geodata For and About Users - Bradley Voytek

Preview

00:22:27

Microtasking Satellite Imagery Analysis for Disaster Response - Patrick Meier

Preview

00:20:29

Health Where It Happens - Moderated by: Deborah Estrin - Panelists: Halle Tecco, Jen McCabe, Kendra Markle, and Bill Davenhall

Preview

00:34:17

Geo-Government: The New Information EcoSystem for Government - Moderated by: Robert Greenberg - Panelists: Chris McIntosh, Charl

Preview

00:59:54

Realtime Map Collaboration - Mick Thompson

Preview

00:24:43

Drawing Outside The Lines - Eric Rodenbeck

Preview

00:34:01

Are Mobile Maps Making Us Dumber? - Arne Ekstrom

Preview

00:45:46

In-Depth with Local SEO - Rand Fishkin

Preview

00:47:47

Hunting The Elusive SMB...How To Reach A Highly Fragmented Media Buyer - Moderated by: Michael Boland - Panelists: Wiley Cerilli

Preview

00:43:12

Native vs HTML5 & an Argument to Incorporate Both - Bo Fishback and Eric Koester

Preview

00:34:33

Map Innovation Award

Preview

00:02:36

VC Insight - Brady Forrest

Preview

00:43:17

Extras

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Visit the catalog page for Where Conference 2012: The Business of Location: Complete Video Compilation

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